happened to me. And if you’re reading this, chances are it’s happened to you, too. You go abov
happened to me. And if you’re reading this, chances are it’s happened to you, too. You go above and beyond for a particular customer and, in return, ask for a testimonial in an email. And when you do… Crickets. No reply. No testimonial. And no brand exposure. If that sounds familiar, don’t worry—you’re not alone. Often, it’s not that your work isn’t up to scratch; it’s that you’re asking the wrong way. It’s no secret testimonials are the driving force behind purchasing decisions. Yet so few businesses are using them to their advantage. And those who are, aren’t always following best practices. In this article, I want to set the record straight. We’ll discuss seven types of testimonial you can use in your online marketing to drive more conversions, increase your bottom line, and instill brand loyalty. If you’re looking for good customer testimonial examples, this article’s especially for you…