Origin of sale promotions
In 1887 coca cola distributed the first ever coupon with the coca cola voucher, recipients could redeem one free glass of coka cola. According to Coupon Sherpa, between 1894 and 1913 an estimated one in nine Americans had received a free coca cola for a total of 8,500,000 free drinks. Today coca cola is the world’s best selling carbonated drink.
Now nearly every brand and retailer all around the world and in Pakistan uses discount offers or other promotions to grow their business too. Companies that understand the strategy. Behind special offers create a favorable brand image, deliver happiness on different occasions to their valuable customers so that they boost long term profit.